1 min readSep 2, 2017
Great stuff. You might want to check out CXPA or talk to CCXP people, as the process described by you is something they were advocating for the last 5 years or so. Replace user with customer and digital with customer experience and this is almost 100% what they teach and stand for. Doesn’t reduce the value of the learning and sharing you do, just might be a great resource down the path.