Sorry, I missed your response. A customer might not be a user. Assume you go to Geno’s in Philly to eat a cheesesteak. You’ll never be a user. Omnichannel businesses (most retailers are omnichannels, where digital and physical mix) have both online and offline elements in their customer journey and in their experience mapping. That’s why I believe UX is a subset of CX. There might be cases though where the two are the same.

Customer experience strategy resulting in new or improved products and services. We measure customer experience and create strategies.

Customer experience strategy resulting in new or improved products and services. We measure customer experience and create strategies.